Dashboard Guide
Navigate your dashboard and understand analytics features
Dashboard Overview
Your Command Center
Your dashboard is the central hub for managing your merchandise business. It provides real-time insights into your sales, customers, and performance.
Dashboard Features
- Sales Analytics: Revenue, orders, and growth metrics
- Product Performance: Best-selling items and trends
- Customer Insights: Audience demographics and behavior
- Financial Reports: Earnings, payouts, and fee breakdowns
- Quick Actions: Access to key functions and tools
- Recent Activity: Latest orders and updates
Accessing Your Dashboard
- Log into your CCSwag account
- Click on Dashboard in the navigation
- Your dashboard loads with the latest data
- Use the navigation menu to access different sections
Dashboard Types
- Basic: Essential metrics
- Premium: Advanced analytics
- Custom: Full reporting suite
Key Metrics & KPIs
Understanding Your Numbers
Your dashboard displays the most important metrics for tracking your business performance.
Revenue Metrics
- Total Revenue: Gross sales before fees
- Net Earnings: Your profit after platform fees
- Monthly Growth: Month-over-month percentage change
- Average Order Value: Revenue per order
- Revenue Per Customer: Lifetime customer value
Sales Metrics
- Total Orders: Number of completed purchases
- Order Growth: Trend in order volume
- Conversion Rate: Visitors who make purchases
- Cart Abandonment: Incomplete checkout rate
- Return Rate: Percentage of returned items
Product Metrics
- Best Sellers: Top-performing products
- Inventory Turnover: How quickly items sell
- Product Views: Customer browsing behavior
- Add-to-Cart Rate: Product interest level
- Low Performers: Items needing attention
Customer Metrics
- Total Customers: Unique customer count
- New vs Returning: Customer acquisition metrics
- Geographic Distribution: Where customers are located
- Customer Satisfaction: Reviews and ratings
- Repeat Purchase Rate: Customer loyalty
Analytics & Reporting
Deep Dive into Your Data
Advanced analytics help you understand trends, identify opportunities, and optimize your business.
Available Reports
- Sales Reports: Daily, weekly, monthly revenue breakdowns
- Product Performance: Individual product sales analysis
- Customer Analysis: Demographics and purchasing patterns
- Traffic Reports: Website visitors and source analysis
- Financial Statements: Profit/loss and payout history
- Marketing Performance: Campaign effectiveness (Premium+)
Using Analytics
- Navigate to the Analytics section in your dashboard
- Select the report type you want to view
- Choose your date range and filters
- Analyze the data and trends
- Export reports for external analysis (Premium+)
Key Performance Indicators (KPIs)
| Metric | Good Range | Focus Area |
|---|---|---|
| Conversion Rate | 2-5% | Marketing & UX |
| Average Order Value | $25-50 | Product Mix |
| Customer Retention | 20-40% | Customer Service |
| Profit Margin | 30-60% | Pricing Strategy |
Analytics Tips
- Check daily for trends
- Compare to previous periods
- Focus on actionable metrics
- Set up goal tracking
Premium Features
- Advanced segmentation
- Custom date ranges
- Export capabilities
- Automated reports
Product Management
Managing Your Product Portfolio
Use your dashboard to efficiently manage your product lineup and optimize performance.
Product Dashboard Features
- Product List: All your active products with quick stats
- Performance Sorting: Arrange by sales, views, or profit
- Quick Edit: Update pricing and descriptions
- Design Management: Upload and modify product designs
- Inventory Status: Track availability and variants
- Bulk Actions: Update multiple products at once (Premium+)
Product Optimization Tasks
- Review Performance: Identify top and bottom performers
- Update Pricing: Adjust based on market demand
- Refresh Designs: Update with seasonal or trending designs
- Manage Inventory: Add new products, remove old ones
- A/B Test: Try different descriptions and images
Product Analytics
- Views vs Sales: Conversion rate by product
- Profit Analysis: Which products generate most profit
- Seasonal Trends: Performance changes over time
- Customer Preferences: Popular sizes, colors, styles
Product Limits
- Basic: 10 physical products
- Premium: 50 physical + 50 digital
- Custom: Unlimited
Quick Actions
- Add new product
- Import from catalog
- Update pricing
- Manage designs
- View performance
Financial Dashboard
Money Management & Payouts
Track your earnings, expenses, and payout schedule from your financial dashboard.
Financial Overview
- Current Balance: Available earnings ready for payout
- Pending Earnings: Orders being processed or shipped
- Monthly Summary: Total earnings for the current month
- Platform Fees: Breakdown of fees paid to CCSwag
- Payout History: Previous payments to your account
- Tax Information: Annual earnings reports
Payout Schedule
- Frequency: Monthly payments on the 15th
- Minimum: $25 minimum balance required
- Processing Time: 3-5 business days
- Methods: PayPal, bank transfer, or wire transfer
Financial Reports
- Profit & Loss: Revenue vs expenses breakdown
- Fee Analysis: Platform fees over time
- Tax Reports: Annual 1099 forms and summaries
- Cash Flow: Money in vs money out tracking
Earnings Calculator
Order Value: $30.00
Base Cost: $18.00
Gross Profit: $12.00
Platform Fee (10%): $1.20
Your Earnings: $10.80
Tax Considerations
- Track all earnings
- Keep payout records
- Consult tax professional
- Download annual reports
Settings & Customization
Personalizing Your Dashboard
Customize your dashboard to match your workflow and preferences.
Dashboard Customization
- Widget Layout: Arrange dashboard sections
- Default Views: Set your preferred starting page
- Time Zones: Display data in your local time
- Currency: Choose your preferred currency display
- Notifications: Configure alert preferences
- Data Refresh: Set automatic update intervals
Notification Settings
- New Orders: Real-time order notifications
- Low Stock: Product availability alerts
- Payment Updates: Payout confirmations
- Performance Alerts: Unusual activity notifications
- System Updates: Platform maintenance notices
Accessing Settings
- Click the settings icon in your dashboard
- Choose "Dashboard Preferences"
- Modify your desired settings
- Save changes to apply
Recommended Settings
- Enable order notifications
- Set local timezone
- Weekly summary emails
- Performance alerts on
Mobile Dashboard
Managing on the Go
Access your dashboard from any device with our mobile-optimized interface.
Mobile Features
- Responsive Design: Optimized for phones and tablets
- Touch Navigation: Easy swipe and tap controls
- Essential Metrics: Key data at your fingertips
- Quick Actions: Common tasks simplified
- Push Notifications: Real-time updates
- Offline Mode: View cached data without internet
Mobile Best Practices
- Bookmark dashboard on home screen
- Enable push notifications for orders
- Use landscape mode for detailed charts
- Check daily for quick status updates
Mobile Capabilities
- View sales data
- Check order status
- Update product pricing
- Respond to customers
- Monitor performance
Dashboard Tips & Best Practices
Daily Routine
- Check overnight orders and revenue
- Review top-performing products
- Monitor customer feedback and ratings
- Respond to any customer inquiries
- Check for system notifications
Weekly Analysis
- Compare week-over-week performance
- Identify trending products
- Review marketing campaign results
- Plan new product additions
- Analyze customer demographics