Dashboard Guide

Navigate your dashboard and understand analytics features

Dashboard Overview

Your Command Center

Your dashboard is the central hub for managing your merchandise business. It provides real-time insights into your sales, customers, and performance.

Dashboard Features
  • Sales Analytics: Revenue, orders, and growth metrics
  • Product Performance: Best-selling items and trends
  • Customer Insights: Audience demographics and behavior
  • Financial Reports: Earnings, payouts, and fee breakdowns
  • Quick Actions: Access to key functions and tools
  • Recent Activity: Latest orders and updates
Accessing Your Dashboard
  1. Log into your CCSwag account
  2. Click on Dashboard in the navigation
  3. Your dashboard loads with the latest data
  4. Use the navigation menu to access different sections
Dashboard Types
  • Basic: Essential metrics
  • Premium: Advanced analytics
  • Custom: Full reporting suite

Key Metrics & KPIs

Understanding Your Numbers

Your dashboard displays the most important metrics for tracking your business performance.

Revenue Metrics
  • Total Revenue: Gross sales before fees
  • Net Earnings: Your profit after platform fees
  • Monthly Growth: Month-over-month percentage change
  • Average Order Value: Revenue per order
  • Revenue Per Customer: Lifetime customer value
Sales Metrics
  • Total Orders: Number of completed purchases
  • Order Growth: Trend in order volume
  • Conversion Rate: Visitors who make purchases
  • Cart Abandonment: Incomplete checkout rate
  • Return Rate: Percentage of returned items
Product Metrics
  • Best Sellers: Top-performing products
  • Inventory Turnover: How quickly items sell
  • Product Views: Customer browsing behavior
  • Add-to-Cart Rate: Product interest level
  • Low Performers: Items needing attention
Customer Metrics
  • Total Customers: Unique customer count
  • New vs Returning: Customer acquisition metrics
  • Geographic Distribution: Where customers are located
  • Customer Satisfaction: Reviews and ratings
  • Repeat Purchase Rate: Customer loyalty

Analytics & Reporting

Deep Dive into Your Data

Advanced analytics help you understand trends, identify opportunities, and optimize your business.

Available Reports
  • Sales Reports: Daily, weekly, monthly revenue breakdowns
  • Product Performance: Individual product sales analysis
  • Customer Analysis: Demographics and purchasing patterns
  • Traffic Reports: Website visitors and source analysis
  • Financial Statements: Profit/loss and payout history
  • Marketing Performance: Campaign effectiveness (Premium+)
Using Analytics
  1. Navigate to the Analytics section in your dashboard
  2. Select the report type you want to view
  3. Choose your date range and filters
  4. Analyze the data and trends
  5. Export reports for external analysis (Premium+)
Key Performance Indicators (KPIs)
Metric Good Range Focus Area
Conversion Rate 2-5% Marketing & UX
Average Order Value $25-50 Product Mix
Customer Retention 20-40% Customer Service
Profit Margin 30-60% Pricing Strategy
Analytics Tips
  • Check daily for trends
  • Compare to previous periods
  • Focus on actionable metrics
  • Set up goal tracking
Premium Features
  • Advanced segmentation
  • Custom date ranges
  • Export capabilities
  • Automated reports

Product Management

Managing Your Product Portfolio

Use your dashboard to efficiently manage your product lineup and optimize performance.

Product Dashboard Features
  • Product List: All your active products with quick stats
  • Performance Sorting: Arrange by sales, views, or profit
  • Quick Edit: Update pricing and descriptions
  • Design Management: Upload and modify product designs
  • Inventory Status: Track availability and variants
  • Bulk Actions: Update multiple products at once (Premium+)
Product Optimization Tasks
  1. Review Performance: Identify top and bottom performers
  2. Update Pricing: Adjust based on market demand
  3. Refresh Designs: Update with seasonal or trending designs
  4. Manage Inventory: Add new products, remove old ones
  5. A/B Test: Try different descriptions and images
Product Analytics
  • Views vs Sales: Conversion rate by product
  • Profit Analysis: Which products generate most profit
  • Seasonal Trends: Performance changes over time
  • Customer Preferences: Popular sizes, colors, styles
Product Limits
  • Basic: 10 physical products
  • Premium: 50 physical + 50 digital
  • Custom: Unlimited
Quick Actions
  • Add new product
  • Import from catalog
  • Update pricing
  • Manage designs
  • View performance

Financial Dashboard

Money Management & Payouts

Track your earnings, expenses, and payout schedule from your financial dashboard.

Financial Overview
  • Current Balance: Available earnings ready for payout
  • Pending Earnings: Orders being processed or shipped
  • Monthly Summary: Total earnings for the current month
  • Platform Fees: Breakdown of fees paid to CCSwag
  • Payout History: Previous payments to your account
  • Tax Information: Annual earnings reports
Payout Schedule
  • Frequency: Monthly payments on the 15th
  • Minimum: $25 minimum balance required
  • Processing Time: 3-5 business days
  • Methods: PayPal, bank transfer, or wire transfer
Financial Reports
  • Profit & Loss: Revenue vs expenses breakdown
  • Fee Analysis: Platform fees over time
  • Tax Reports: Annual 1099 forms and summaries
  • Cash Flow: Money in vs money out tracking
Earnings Calculator

Order Value: $30.00

Base Cost: $18.00

Gross Profit: $12.00

Platform Fee (10%): $1.20


Your Earnings: $10.80

Tax Considerations
  • Track all earnings
  • Keep payout records
  • Consult tax professional
  • Download annual reports

Settings & Customization

Personalizing Your Dashboard

Customize your dashboard to match your workflow and preferences.

Dashboard Customization
  • Widget Layout: Arrange dashboard sections
  • Default Views: Set your preferred starting page
  • Time Zones: Display data in your local time
  • Currency: Choose your preferred currency display
  • Notifications: Configure alert preferences
  • Data Refresh: Set automatic update intervals
Notification Settings
  • New Orders: Real-time order notifications
  • Low Stock: Product availability alerts
  • Payment Updates: Payout confirmations
  • Performance Alerts: Unusual activity notifications
  • System Updates: Platform maintenance notices
Accessing Settings
  1. Click the settings icon in your dashboard
  2. Choose "Dashboard Preferences"
  3. Modify your desired settings
  4. Save changes to apply
Recommended Settings
  • Enable order notifications
  • Set local timezone
  • Weekly summary emails
  • Performance alerts on

Mobile Dashboard

Managing on the Go

Access your dashboard from any device with our mobile-optimized interface.

Mobile Features
  • Responsive Design: Optimized for phones and tablets
  • Touch Navigation: Easy swipe and tap controls
  • Essential Metrics: Key data at your fingertips
  • Quick Actions: Common tasks simplified
  • Push Notifications: Real-time updates
  • Offline Mode: View cached data without internet
Mobile Best Practices
  • Bookmark dashboard on home screen
  • Enable push notifications for orders
  • Use landscape mode for detailed charts
  • Check daily for quick status updates
Mobile Capabilities
  • View sales data
  • Check order status
  • Update product pricing
  • Respond to customers
  • Monitor performance

Dashboard Tips & Best Practices

Daily Routine
  • Check overnight orders and revenue
  • Review top-performing products
  • Monitor customer feedback and ratings
  • Respond to any customer inquiries
  • Check for system notifications
Weekly Analysis
  • Compare week-over-week performance
  • Identify trending products
  • Review marketing campaign results
  • Plan new product additions
  • Analyze customer demographics